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マーケティング

2024.06.08

株式会社博報堂、AIを活用した潜在ニーズ発掘と商品レコメンド技術の特許を取得

2024.06.07

シズベル、セルラーIoTデバイスメーカー向け特許広報キャンペーンを開始

2023.03.03

特許取得CM検証ツール「PlayAds byGMO」～CM放映後の認知、興味・理解、購買意向の推移を可視化

2022.11.26

マスメディアからSNS・動画サイトへ～新たな情報流通と相性のいい商品・サービスとは

コラム

2022.09.10

レスポンス広告が主流のいま、脳科学で「刺さる」広告支援は有効か

コラム

<img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />

2022.06.25

「いい商品」開発より、売り方との相性を考えた「売りやすい」商品開発

コラム

<img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />

2022.05.14

今さらだけどすごい！130年変わらないコモディティ商品の大変革

コラム

<img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />

2022.03.11

流行中のキャンプ市場は「体験」型マーケティングが鍵！

コラム

<img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />

2022.02.03

代わり映えしない高額の「恵方巻」、策なし縁起物商品のこれから

コラム

<img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" data-src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" alt="" decoding="async" data-srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/460;" /><noscript><img width="800" height="460" src="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://vision00.jp/wp-content/uploads/2022/05/column_a3.jpg 800w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-300x173.jpg 300w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-150x86.jpg 150w, https://vision00.jp/wp-content/uploads/2022/05/column_a3-768x442.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />

2022.01.17

コロナ禍で好調ワンプライス市場！魅力は鮮度とアイデアによる値段以上のプロダクト

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2021.12.29

コロナ禍の2021年、今年も締めはランキング、〇〇大賞

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